Newsletter: July 2025
Hello and welcome to our July edition! As summer reaches its peak, we bring you a curated mix of inspiring reads – from the art of blending work and travel to intriguing trends like Noctourism, along with refreshing new ideas reshaping hospitality. Wishing you a bright summer and a good read!
Workcation - Finding boundaries between work and leisure in 2025
Since the pandemic, most companies have allowed their employees to work remotely. Managing inboxes, leading Zoom meetings, reviewing articles, or analyzing spreadsheets, most of today’s corporate work can be done anywhere, as long as you have your computer. So why not work from a seaside terrace? Or another country?
Workcations – short for work and vacations, is a growing trend of professionals taking extended trips, where they spend their days working remotely and their nights exploring a new country or relaxing in a resort. This phenomenon seems to be here to stay, and, according to Booking, over 68% of global workers are now interested in working from somewhere new. It is not about escaping work, but about reimagining where and how we work.
For the hospitality industry, this trend represents a unique opportunity. Workcationers are not just weekenders or vacationers: they travel off-peak, stay longer, and mostly indoors. Nonetheless, they come with very specific needs, such as high-speed Wi-Fi, quiet areas, power outlets, ergonomic chairs, wide desks, or even meeting rooms. They also tend to make the most out of the hotel’s facilities, such as lounges, spas, or gyms.
In the last few years, Pullman Hotels & Resorts, part of Accor’s Premium Division, has evolved to offer the perfect workcations, a move that’s already paying off. With destinations like Pullman Reef Hotel Casino and Pullman Palm Cove, the brand blends luxury, productivity, and leisure. It offers all the tools needed to work comfortably while enjoying local experiences. Extensive conference facilities, airport proximity, HIIT classes, and inventive room service count within Pullman’s best moves in the creation of convenient and productive workcations. These amenities are surely a key reason for Accor’s Premium, Midscale, and Economy (PM&E) division’s 4% increase in RevPAR for the year 2024.
As the boundaries between work and leisure continue to blur, hotels that create spaces where guests can live, work, and unwind will stand out. The future belongs to those who don’t just accommodate workcations but design for them.
Journal of Destination Marketing & Management (2024), Accor (2025), Skift (2024)
Word of the Month
Noctourism (noun): The recent trend of exploring the world after dark…
This is for all the night owls out there. Noctourism revolves around those experiences after dark, indulging in nighttime escapades like stargazing in the desert, exploring the lively night markets, or just biking around the island under the moonlight. More and more destinations are embracing this trend of offering experiences that go beyond bars and nightclubs, from night museum tours to glow-in-the-dark kayaking adventures. I mean, why should the fun stop when the sun goes down?
Top Picks - Fresh Escapes: 3 Hospitality Concepts That Redefine Cool This Summer
Naturhotel Forsthofgut
Location: Leogang, Austria
Set at the edge of a forest and backed by the Alps, Naturhotel Forsthofgut is a wellness retreat where nature is the cooling system. With a natural bathing lake, forest saunas, and outdoor spa rituals, the hotel invites guests to unplug and immerse themselves in crisp mountain air and shaded woodland paths.
Fresh factor: Its biophilic design, outdoor water features, and proximity to altitude make it a natural alternative to A/C, both sustainable and sensory.
Village Cave House Hotel
Location: Göreme, Cappadocia, Turkey
Built into the soft volcanic rock of Cappadocia, this boutique hotel blends tradition with function. The cave rooms maintain a naturally cool temperature even during intense summer heat, no modern intervention required.
Fresh factor: In a time of energy-heavy cooling systems, passive architecture becomes a refreshing, eco-smart solution rooted in centuries-old design.
La Belle Étoile
Location: Multiple sites
No walls, no roof, just a luxurious bed under the stars. This poetic concept by artists Frank & Patrik Riklin invites guests to sleep in the open air in spectacular Swiss landscapes.
Fresh factor: Pure mountain breeze, night-time cool, and radical simplicity make this one of the most literal forms of "fresh hospitality."
With heatwaves becoming the new norm, the hospitality industry is getting creative in delivering cool, refreshing experiences, literally and emotionally. From alpine air to underwater dining, these three standout concepts offer guests an oasis of freshness this summer.
As the academic year comes to a close, the Junior IMHI team signs off for the summer. Thank you for following our journey and supporting our initiatives. The new bureau will take over in September – as we pass the torch, the current team bids farewell with gratitude. Until then, enjoy the summer and see you soon!